Carhartt

There are certain landscapes where only Carhartt thrives. To illustrate the exact conditions required, we let the environments speak for themselves.

From the rainy Pacific Northwest to the snowy mountains of Utah, we decided the best way to show the target, where Carhartt thrives, is to take them there.

Big bold spreads, with enlarged fold-outs in magazines such as National Geographic and Outside Magazine, allow our target to let the photography speak for itself on a large scale.

Platforms like Instagram allow the environments to speak for themselves, while our target can engage, like, and share where they wear their Carhartt.

Just like how it takes the right gear to take on the toughest environments, it takes a good eye to capture them. In collaboration with National Geographic, Carhartt honors artistic exploration through an annual photo contest. This initiative celebrates individuals who appreciate the inherent beauty of grit in their photography.

Collaborators: Kayla Pollato

American Outdoors Blackbird XLC

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